Visits
of US kids played our games
Unique Players
Roblox and Minecraft games
As leaders in Roblox branded experiences, we’d love to help your brand shine
Coraline: Evade the others
Miraculous Ladybug RP
Maya and the Three
Super U Story
Coach Jen
My Farm
Petwars Simulator
Toya was founded by female executives from the gaming and media industries, which were inspired to create diverse multiplayer media products for girls and boys, from the tender age of <4 through +18. The company achievements in innovation were recognized by platforms and brands alike, and includes:
- First pro-studio to launch experience on Minecraft marketplace, in partnership with Microsoft
- First branded media IP hit on Roblox (Miraculous Ladybug RP, 2021)
- First teleportation brand activation (Netflix, 2021)
- First to co-develop a branded Roblox + Fortnite concurrent activation (Dove, 2023)
- First to introduce proprietary Deep Learning to Roblox brand analytics (2023)
Our teams are based in Europe and North America, and are using a mature game development pipeline which merges the high quality of a pro-studio with the fast iterations and community-first approach of a UGC creator
Pocket Gamer Awards 2023 – Miraculous Ladybug RP – Best Roblox Game
Kidscreen Awards 2022 – Miraculous Ladybug RP – Best Alternative Game
As leaders in Roblox branded experiences, we’d love to help your brand shine
Bespoke branded Roblox experiences, from pop-up minigames to expansive worlds with adaptations to media IPs
Brand activation and marketing campaigns, with geo-targeting and integrated user’s acquisition
In-game integration products within Toya games, for cost effective immersive placement and branded minigames
Branded Roblox shop with a robust catalog of transactions, including UGC avatar items and Limited products
