Media

Israel’s Toya creates social games for girls on Roblox

Toya is a game studio that makes social games on top of Roblox, but it is different because it is making games with girls and women in mind.

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Roblox Valued at $4 Billion as Investors Bet on Future of Gaming

Tel Aviv-based Toya Ltd. built two games on Roblox last year and has two more in the works. Toya co-founder and chief executive Anat Shperling said Roblox’s free-to-play business model and its growing user base make it highly attractive. “You get immediate feedback from the community,” she said.

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Toya is centering girls in gaming

The mere presence of female characters enables girls to express themselves more, to dare more.

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Minecraft Cleopatra’s Treasure Review

The Minecraft Cleopatra’s Treasure is a Store Community World that offers a completely fresh adventure within the game.

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Inside Microsoft’s Quest To turn Minecraft Content Into A Business

Anat Shperling, the cofounder of an Israeli startup called Toya that makes empowering Minecraft adventures for girls, says some of her ideas have turned into future Marketplace features…

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The Only Minecraft “Girl Empowerment” Company Releases Three Groundbreaking Products

TOYA, the Minecraft content-creator with a unique niche in the gaming world, is releasing three new products simultaneously in February.

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Toya Story

How an Israeli Studio makes Minecraft magic to inspire women.

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Lady Globes Leading Entrepreneurs 2017 

“There is often a big difference between your initial idea and what will eventually be developed.”- Anat Shperling

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Aspiring Girls 

How did Anat and Yifat think about aspiration?

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Toya to Launch 12 Wonders Skin Pack on the Minecraft Marketplace

Tel Aviv-based girl-empowering content developer on Minecraft, TOYA, has partnered with the Minecraft Marketplace to be an official content partner,…

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