When it comes to community engagement, having contests is something that we find really excites our community! We decided to run our first contest including ice cream and Andre. Andre is a Miraculous character who is known for running an ice cream stand, singing, and being a generally joyous person.
We challenged our community to create an ice cream that would get Andre’s approval, giving them the freedom to create a real-life ice cream and snap a picture or draw a fantasy ice cream that they would love to see in the game. We got hundreds of entries, some with long descriptions breaking down every aspect of the desert and what they all mean, while others were straight up snaps of tasty treats.
We went through all of the entries shared on Instagram, Discord and Twitter, and picked out a few winners with our entire team. We were then able to get Ezran, the voice of Andre in the TV series, to announce the winners through our announcement video.