January 16, 2020 10:37 am

Who We Are

Toya is a female-led studio developing digital games and media to empower a growing female user base.
At the core of our product is a non-stereotypical and “beyond pink” approach to targeting an expanding world of young female gamers on Minecraft and Roblox. We do this by dreaming up characters and storylines that deliver inspiring female role models and challenging gameplay.
We are uniquely set up to implement our content on any desirable platform.

There are over 2.4 billion people, 20% under the age of 18, playing digital games regularly worldwide, and 49% of these gamers are females – a force to be reckoned with! But what do girls and young women play? What digital games are they being offered and how are they affected by them?
Research shows that playing games allows children to practice adult roles and solve problems, which subsequently provides them with skills for their future.
Girls need to experiment with decision making, planning and strategy, management skills, competition and problem solving, just like boys do with the multitude of games they are offered.
We offer a unique selection of Minecraft and Roblox games that gives representation and voice to females.