Toya is a female-led studio partnering with the biggest platforms in the gaming industry to develop and promote games that reflect equal opportunities, diverse characters, and more dynamic storylines across the gender spectrum.
Toya is targeting a growing base of more than 1.2 billion female players who are currently overlooked in the $159B-worth gaming industry.
The studio has a special focus on Roblox, where we believe there is the greatest potential to challenge the “norms” of everyday gaming and offer a culturally innovative view of play.
From Storytelling to Storyliving – At the core of Toya’s approach is developing nonlinear, open-ended games you can play with friends, that deliver inspiring role models and enable their players to learn critical skills necessary to succeed in the outside world.
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