Try out our beta server: mc.toyaplay.com

Try out our beta server:
mc.toyaplay.com

Can gaming make a better world?

Can gaming make a better world?

At Toya, our mission is to inspire and motivate young girls to reach their full potential. It’s hard to imagine, but according to figures published by the ESA 2014, only 15% of games have playable female characters. This is unacceptable given…

Parents Talking Minecraft,
Part 2

Parents Talking Minecraft, Part 2

Many parents in forums, Facebook groups, and other social networks that offer opportunities to chat, are concerned with the amount of screen time their avid little Minecrafters are spending on the game. This, however should be one’s only real concern…

Parents Talking Minecraft,
Part 1

Parents Talking Minecraft, Part 1

Parents are in Facebook groups dedicated to the all-consuming game of Minecraft, chatting in forums, writing blogs and energetically responding to them. So what’s all the buzz about? Well, some parents see Minecraft as just another videogame that their kids…

The Magic of Minecraft

The Magic of Minecraft

Move over Barbie (even with your new curves) and pink-toy shopping isles designated for girls and enter Minecraft — the incredible, gateway game in technology that has swept the online gaming world by storm. By: Sheryl Katz The beauty of…

Soon You Won’t Recognize Toys

Soon You Won’t Recognize Toys

In this day and age it is essential that little girls learn that they can be anything they want. Despite the feminist movement and the fact that women have made incredible strides in bridging gender gaps, social messages are still…

Playing a Difference

Playing a Difference

By: Sheryl Katz Since the 1950s there has been a distinction between games for boys and games for girls. Not just in their color, but in their type. The influence on adulthood is incredible — studies show that at 4…

Girls talk

Girls talk

Coming Soon!

Girls & Women Being Played Down

Girls & Women Being Played Down

Sociologist and lecturer at California University Dr. Elizabeth Sweet, who focuses on gender and toys, states that: “Studies have found that gendered toys do shape children’s play preferences and styles. Because gendered toys limit the range of skills and attributes…