About

About

Tel Aviv

Western culture still perpetuates gender inequality, mainly affecting women and girls, thus preventing them from reaching their full potential. Research shows that when we are 4 years old, both boys and girls say they want to be the president, but by the time they are 12, girls say they want to be models, while boys still maintain that they want to be the president. By continuing to offer hair styling/dress-up/make-up apps, the children’s digital gaming market continues to expand these gaps. This serves as a significant development barrier for girls.

Toya is changing this by creating a brand of digital games designed to inspire and motivate young girls to realize their full potential. We are developing multi-layer games on a Minecraft platform that meet the diverse needs of girls. Our playful learning experience combines unique elements that enable girls to become the heroes while revealing the life stories of exceptional women.

Yifat and Anat have over 20 years of combined experience in film, gender, and design.

Photographed by Yanai Yehiel

Photographed by Yanai Yehiel

Anat Shperling

Anat Shperling is an experienced social entrepreneur and women empowerment programs developer. In 2004 she founded the Women in the Picture Association in Israel, leading a change in the status and representation of women filmmakers. The association’s flagship project was the International Women’s Film Festival, held annually in the city of Rehovot along a decade, screening films directed and starred by women as protagonists. Anat Shperling serves as the chairperson of the film repertoire committee at the Ministry of Education.

Yifat Anzelevich

Yifat Anzelevich owns a leading independent studio for graphic design in Tel Aviv.
Active for 13 years, the studio offers diverse design solutions for all media, branding, books, logos, packaging, magazines, exhibitions, websites, presentations and more. Alongside large-scale clients such as Teva pharmaceuticals, Cellcom mobile telecommunication and Clal Insurance, the studio works with small-scale customers and takes pride in the wide variety of its clients. Anzelevich incorporates contemporary design solutions and leading innovative processes into her daily work.